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about 4 years ago by guest contributor Annabel McCaffrey, Head of Support, NABS

Business Unusual: NABS is here for you

Annabel Mc Caffrey

NABS is the support organisation for the advertising industry.      

They support everybody in the industry, from junior execs to CEOs, helping them with their wellbeing so that they can thrive.

Despite the unpredictable world we currently live in, there are a few simple things you can do to support your wellbeing.

Follow the official advice. Do what you can to keep safe, and this will give you a little peace of mind. The government guidelines along with instructions from your employer should be your main source of information here.

Restrict your news consumption. You want to be informed but not inundated; too much news could make you stressed or frightened. Choose when you’ll check in, and only use trusted sources.

Get help and information from the NABS Knowledge Hub. Free to use and full of practical and helpful advice, NABS’ Knowledge Hub brings together everything you need for support during the coronavirus outbreak, from understanding furlough to managing anxiety and navigating life as a working parent.  

Communicate. This is huge. While isolated and working from home we need to make an extra effort to keep in touch with our colleagues. Map out with your teams how you can support and work with each other, and don’t expect things to work first time. This is a new situation for all of us. It’s OK for us to make mistakes and try new ways of working. NABS Advice Line team ask this question to everyone who calls: “What do you most need?” Ask your colleagues the same question and you’ll discover how you can meaningfully support each other.

Mind movement. Calm your body and mind with breathing, mindfulness, yoga or exercise. Try doing something every day to support your physical and emotional health. From meditation apps to yoga videos on YouTube, there are lots of wonderful free resources online that can help you.

Read more of NABS’ advice. We’ve shared our advice across the industry press on how to cope during the pandemic. Do have a read for more tips in MediaTelLittle Black BookCampaign and MarComm News. Working parents will like this honest and informative piece in BITE.

Call NABS. We’re ready to help you with our support services:

Our services are free and you can use them as many times as you like.

NABS is the support organisation for advertising and media. We’re here for you, so please get in touch with our Advice Line on 0800 707 6607 or email

Annabel McCaffrey is Head of Support for NABS.