Social-First Strategist

Location London
Discipline: Planning & Strategy
Job type: Permanent
Salary: £70,000 - £75,000 equivalent (2-3 days/week)
Contact name: David Love

Contact email: david@thegreatandthegood.co.uk
Job ref: 41830_1781178586
Published: 2 months ago
Startdate: ASAP

​Show that social can go beyond trends. Shape smart, brand-building ideas for a major FMCG client that turn social into something with real long-term impact

Ref: 41830

The Great & The Good are working with a creative agency that's built real trust with its clients - the kind that means they're brought into the bigger conversations; not just asked to deliver the comms.

So, the work goes a bit deeper. It's not surface-level social or quick-turnaround campaigns. It's proper brand thinking, with room to explore and push things further. They're moving away from reactive posts and chasing trends to focus on longer-term, brand-building ideas.

In short, social's growing up. And that's where you come in.

You'll help shape social-first strategy for a key FMCG client (and a few others), coming up with ideas that actually move the needle for the brand rather than just rack up engagement.

You'll be working with a genuinely collaborative team. Lovely people who want to make good work and help each other get there.

What you'll do

  • Come up with smart, social-first strategic ideas rooted in the brand

  • Help shift thinking from short-term wins to long-term brand building

  • Work closely with creatives and clients to bring ideas to life

  • Get involved in wider strategy, not just "the social bit"

What they're after

  • Someone who's done solid social strategy work (paid + organic)

  • You don't just think in clicks and likes-you care about brand impact

  • FMCG experience would be great, but not essential

The details

  • Part-time: 2-3 days a week

  • Hybrid: 1-2 days a week in central London

  • Salary: up to £75,000 equivalent

Want to chat?

If this sounds up your street, David Love at The Great & The Good would love to hear from you.

The Great & The Good represents talented people who love what they do. We recruit for the great and the good of the Marketing, PR, Digital, Advertising and Creative industries.